About Us

Eurofrutta is a family-run fruit and vegetable business established in the 1960s to meet the growing needs of London’s burgeoning restaurant and café culture. With the passing of time and the changing requirements of the capital’s food markets, we have risen to the demands of an ever-evolving range of tastes and eating habits. Two generations’ knowledge of ‘off the shelf’ and specialist foods means that we can meet the highest demands of quality prescribed by our customers. Located at the heart of New Covent Garden Market, also known as ‘the larder of London’, we are perfectly placed to service the requirements of customers in London and the Home Counties.

Dear Fellow Londoners,

For the past fifty years, we have been happily supplying pubs, restaurants, sandwich bars, cafes and hotels, and now like yourself, we have been challenged. We have switched to home deliveries and will be providing our services to everyone who is committed to staying at home following the advice of social distancing. All of us at Eurofrutta are incredibly dedicated to keeping our customers and ourself safe while providing our deliveries. Currently, we offer two box sizes full of fresh fruit, vegetables, herbs and pantry goods which you could use for cooking, baking, frying or making delicious smoothies!