About Us

Eurofrutta is a family-run fruit and vegetable business established in the 1960s to meet the growing needs of London’s burgeoning restaurant and café culture. With the passing of time and the changing requirements of the capital’s food markets, we have risen to the demands of an ever-evolving range of tastes and eating habits. Two generations’ knowledge of ‘off the shelf’ and specialist foods means that we can meet the highest demands of quality prescribed by our customers. Located at the heart of New Covent Garden Market, also known as ‘the larder of London’, we are perfectly placed to service the requirements of customers in London and the Home Counties. We deliver the same top-quality produce we supply to restaurants, straight to your door. From seasonal fruit and vegetables to pantry essentials. Please see all our products below or use the category menu on top of the page.